Social Media and Marketing Strategist

Opportunity Description

This position will support the publication of a book on the topic of the politics of disability and the US care crisis. The writing relates to the ways ableism (or the devaluation of disability) is embedded into every aspect of our culture and society, which then translates into such things as a lack of care infrastructure and the resulting dependence on the unpaid care work of family members.

I am looking for a student who can assist with social media and marketing. The student will conduct social media research (reviewing and compiling social media accounts and content related to topics covered in the book), navigate social media platforms, organize information gleaned from social media thematically in spreadsheets, synthesize broad trends, and advise on social media plans for the book, all while learning about the nonfiction trade book publishing process.

Student Qualifications
Required:
– Social media literacy with IG, TikTok, and Twitter, and other platforms
– Completed coursework in marketing/publicity, business/communications, and/or journalism

Preferred:
– Experience working in publicity, marketing, or advertising
– Have interest in topics related to disability and/or caregiving

How to Apply
Please submit a resume and brief write up of why you are a fit for the position.

Mentor: Laura Mauldin, Associate Professor
Department: WGSS/SCI
Email: laura.mauldin@uconn.edu
Timing: Fall 2024, Spring 2025
Campus: Storrs